Prospects


Entrepreneurship Management-Better prospects ahead

Dr.T.P.Sethumadhavan

Recently Entrepreneurship is acquiring momentum in the country. This is a powerful educational means of training business professionals regardless of whether they started a new venture or not. Entrepreneurs see business in a more holistic way than do managers, who often see issues in terms of functional domains. We live in an increasingly busy world in which the divide between the haves and the have nots is growing. This requires job creation at rates that are not possible for most businesses and Governments. This results in high rate of unemployment among educated youths. This is a major challenge and necessitates Entrepreneurship development programmes. BRIC countries are pursuing the opportunities to become new hubs of global business activity and innovation. Even though management education emphasizes profit maximization and shareholder value creation, entrepreneurship envisages maximizing common good and minimizing social injustice and environmental impact.

Entrepreneurship leadership has three principles. They include Cognitive ambidexterity, social, environment and economic responsibility and sustainability and self and social awareness. Developing cognitive ambidexterity has two logics. They are prediction logic as a traditional approach and creation logic which is a decision approach. An uncertain future can be predicted in the prediction logic whereas creation logic is based on action, discovery and creation. An entrepreneurial leader can use both prediction and creation logics to create new ideas or innovations.

Globally entrepreneurial leaders are concerned about social, environment and economic responsibility and sustainability. Individuals and organizations are increasingly being held accountable for the social, environment economic outcomes of their actions. They must understand the inherent tensions and potential synergies that exist among social, environmental and economic value creation.

Self and social awareness focuses on developing self and social awareness among the entrepreneurial leaders. It involves critical understanding of themselves and the societal context of business opportunities.

Courses related to Entrepreneurship management in the areas of agriculture and allied fields will help in understanding the social, economic and environmental implications of action to choose a path in both unknowable and uncertain situations. Recently entrepreneurship and innovation management are emerging as some of the specialization areas in entrepreneurship. Moreover now a days Government of India is giving more thrust to food security and food safety issues.


New Courses

  • Post Graduate Diploma in Livestock Agri Entrepreneurship and Food security management www.kvasu.ac.in
  • S.P. Jain Institute of Management & Research (SPJIMR) www.spjimr.org
  • NSRCEL, IIM-Bangalore www.nsrcel.org
  • IIM, Ahamedabad
  • Indian School of Business (ISB) www.isb.edu
  • Institute of Innovation in Technology & Management www.innomgmt.com
  • XLRI Jamshedpur launches course in entrepreneurship management www.xlri.ac.in
  • Entrepreneurship Development Institute of India, Gandhinagar,Gujarat, www.ediindia.org
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