Campus Placements

Kerala expects quantum jump in job scenario

Dr. T.P Sethumadhavan

Kerala’s Tier-2 &3 cities exhibit spectacular employment opportunities in Engineering, IT, ITeS, Biotechnology, Pharmaceutical industry, Entrepreneurship, Education, Healthcare, Hospitality, FMCG, Retail industry, Agribusiness and Food processing sectors in the coming years. Recent study reveals that over two million jobs will be generated in communication, media, manufacturing and banking sectors in the country. Gender wise, girls will perform better than boys with an employability percentage of 42% compared with 33%.

Education should focus on expansion, equity, excellence and employability. Education sector had witnessed sustained expansion. From 1947 the literacy in the country has grown from 17 percent to 74 percent; Women literacy from 8.9 percent to 65.5 percent. The number of students pursuing higher education increased from 4 lakh to two Crore. Number of Universities from 30 to 648 and number of colleges from 700 to 35000. With opportunities transcending barriers of caste, religion, gender, ethnic divisions and distance, education sector has achieved equity in some measure. But the country requires more educational institutions of excellence. Best educational institutions are islands of excellence in a sea of mediocrity.

Employers complain that graduates produced by some of our educational institutions are unemployable. A few top companies hold long training programmes for recruits to make up for the deficiency they have had through poor education in colleges. Knowledge of English was a passport to economic, social and educational advancement. If students do not learn English they will have a real disadvantage in future. Moreover NASSCOM studies reveal that only one in four joining the labour force was employable.

Government of India’s recent initiatives in the IT, ITeS, industry, Skill development and Maritime sector will create more employment opportunities in the coming years. States like Kerala will be really benefited through these initiatives. Government of India is trying to improve hardware ecosystem in the country to match the phenomenal growth in software development. Recently established TCS Global learning centre for software development will provide an ideal environment for further growth in the IT sector. TCS ranks among top 10 IT Services Company in the global market for IT and IT enabled services and set benchmarks for excellence in software development. Imparting skills training to unemployed youths can generate opportunities for productive employment in the country.
90 percent of IT export from India emanate from units located in Tier-1 cities of Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Kolkata.50 plus Tier-2 and Tier-3 cities account only for less than 10 percent of IT output in India. Next phase of IT growth will be IP based and nonlinear in the Tier-2 and Tier-3 cities. Kerala has 400 IT companies in the Tier-2 and 3 cities. Revival of Software technology parks in India in these cities in India and restoration of STPI (Software Technology Parks of India) scheme will enable growth and development in rural areas. Total e literacy campaign will reduce the digital divide and help common man to participate in the exchange of ideas enabled by social media in the country.ICT tools will contribute to the improvement in the living standards of the under privileged. It will equip the youth to make use of productive employment opportunities and build social capital through sharing of success stories in decentralized governance, better service delivery, education, financial inclusion and e commerce.

Liquefied Natural Gas-LNG has gained acceptance globally and is a boon to consumers in the wake of depleting oil reserves. It is considered as one of the cleanest fuels of 21st century which is expected to propel ventures in power, fertilizer, transport and domestic sectors.LNG is the fuel for the decade. Recently Prime Minister of India dedicated Kochi’s LNG terminal to the Nation. Currently the country is using 9 percent of LNG. By 2025 it has been projected to increase by 20 percent.

State is seriously thinking of establishing a National Skills University to give thrust to skill development which in turn will improve the employability. Government is taking all steps to avail loan from Asian Development Bank for Additional Skill acquisition programme-ASAP. ASAP will be extended to 450 higher secondary schools. Infrastructure development will be provided in 270 higher secondary schools in the State. Proposed Community skills parks in the 140 assembly constituencies will hasten skill development across the State.

Smart city will begin its activities by March 2014 and give employment to 12000 unemployed youths. As part of entrepreneurship 1000 Startups with innovation and incubation centers will be established in the State. It will be established in IT, Industry, Food processing, Agriculture and livestock sector. Kerala Veterinary and Animal Sciences University and Trichur Development Authority will establish Startup in livestock sector in Thrissur coal lands through integrating with Agriculture, Livestock and fisheries sectors. It will alone provide direct employment opportunities to 300 youths with an indirect employment to 1000 families. Industrial zones and manufacturing clusters will increase the employment opportunities in industrial, IT and ITeS sectors. Proposed semiconductor wafer manufacturing facilities will assure spectacular growth in this sector.

The proposed West Coast Maritime University will help to exploit the prospects of emerging Maritime jobs in the country starting from deck cadets to engineers. By 2030 it has been projected that 50 percent of the road and rail transport for trade and passenger transport will be through water transport. It will generate more employment opportunities in shipping, logistics, supply chain and maritime sectors. Infrastructure facilities available with Vallarpadam container terminal and half a dozen harbors across the State will facilitate growth in this sector.


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