Better prospects for Management and Business studies in India and abroad


In the era of Globalization major structural reforms are taking place in the industry and agricultural sector. Post recession period across the World witnessed spectacular changes in Business studies, commerce, management studies and accountancy. This is mainly due to globalisation, economic recession, employability, foreign direct investment, e commerce, foreign institutional investment, entrepreneurship and changing trends in education and career. Recently BBA and B.Com are emerging as some of the most wanted courses after Plus two. Business Schools across the world are giving more emphasis to customised and dual MBA programmes. BBA and B.Com are becoming the appropriate pre requisite courses for MBA programmes across the world. After completing under graduate programmes in Business administration or Commerce they can join for the customised management programmes of their choice. Umpteen numbers of B Schools are promoting quality/customised management education in the country. Moreover integrated dual degree in Applied Management will be a best choice for getting better employment in the corporate world. Services sector in the country generates more than 57 percent employment than agriculture in the country. Foreign direct investment and foreign institutional investment opens more opportunities for courses related to management, commerce and business administration which will surely facilitates better employment avenues in the country and abroad.

Kerala’s Tier-2 &3 cities exhibit spectacular employment opportunities in Management, , accounting, Entrepreneurship, Education, Hospitality, FMCG, Retail industry, Agribusiness and Food processing sectors in the coming years. Recent study reveals that by 2020 over two million jobs will be generated in banking, insurance and finance sectors in the country. Gender wise, girls will perform better than boys with an employability percentage of 42% compared with 33%.

Education should focus on expansion, equity, excellence and employability. With opportunities transcending barriers of caste, religion, gender, ethnic divisions and distance, education sector has achieved equity in some measure. But the country requires more educational institutions of excellence. Employers complain that graduates produced by some of our educational institutions are unemployable. A few top companies hold long training programmes for recruits to make up for the deficiency they have had through poor education in colleges. Knowledge of English was a passport to economic, social and educational advancement. If students do not learn English they will have a real disadvantage in future. Moreover NASSCOM studies reveal that only one in four joining the labour force was employable.

Government of India’s recent initiatives in the IT, ITeS, industry, Skill development and Maritime sector will create more employment opportunities in the coming years. States like Kerala will be benefited through these initiatives. Recently established TCS Global learning centre for software development will provide an ideal environment for further growth in the IT sector. TCS ranks among top 10 IT Services Company in the global market for IT, Management and IT enabled services and set benchmarks for excellence in software development. Imparting skills training to unemployed youths can generate opportunities for productive employment in the country.

90 percent of IT export from India emanate from units located in Tier-1 cities of Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Kolkata.50 plus Tier-2 and Tier-3 cities account only for less than 10 percent of IT output in India. Next phase of IT growth will be IP based and nonlinear in the Tier-2 and Tier-3 cities. Kerala has 400 IT companies in the Tier-2 and 3 cities. Revival of Software technology parks in India in these cities in India and restoration of STPI (Software Technology Parks of India) scheme will enable growth and development in rural areas. Total e literacy campaign will reduce the digital divide and help common man to participate in the exchange of ideas enabled by social media in the country.ICT tools will contribute to the improvement in the living standards of the under privileged. It will equip the youth to make use of productive employment opportunities and build social capital through sharing of success stories in decentralized governance, better service delivery, education, financial inclusion and e commerce.

Liquefied Natural Gas-LNG has gained acceptance globally and is a boon to consumers in the wake of depleting oil reserves. It is considered as one of the cleanest fuels of 21st century which is expected to propel ventures in power, fertilizer, transport and domestic sectors.LNG is the fuel for the decade. Currently the country is using 9 percent of LNG. By 2025 it has been projected to increase by 20 percent.

State is seriously thinking of establishing a National Skills University to give thrust to skill development which in turn will improve the employability. Government is taking all steps to avail loan from Asian Development Bank for Additional Skill acquisition programme-ASAP. As part of entrepreneurship 1000 Start ups with innovation and incubation centers will be established in the State. It will be established in IT, Industry, Food processing, Agriculture and livestock sector. The proposed West Coast Maritime University will help to exploit the prospects of emerging Maritime jobs in the country starting from deck cadets to engineers. By 2030 it has been projected that 50 percent of the road and rail transport for trade and passenger transport will be through water transport. It will generate more employment opportunities in shipping, logistics, supply chain and maritime sectors.

India is on the threshold of Green revolution. Commercialization of Agriculture, Animal husbandry, Dairying, Fisheries and allied sectors are taking place at a faster pace in the country. National Agriculture Policy, agricultural reforms like public private partnerships, market lead extension programmes and agricultural technology management programmes envisage market centered production programmes in agriculture and allied sectors to attain sustainability. As a seqele to GATT and ASEAN agreement, in order to exploit the potentials of market access like export, cutting edge technologies in the areas of value addition, food safety, packaging, quality control, HACCP, etc are needed. Moreover food security issues are emerging over the globe.

Logistics could play a key role in integrating rural and urban divide. A logistics model can provide cost effective access for rural produce to urban markets. Moreover public private partnerships will help to address some of the rural development issues. As a part of the new investment policy, Government of India has brought significant hopes to oversee firms by permitting equity against imported capital goods and machinery and relaxing the norms regarding convertible instruments and downstream investments. Growth of services sector and entrepreneurship will surely boost the employment opportunities for commerce, Management, accounting and business studies graduates in the country.


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